Promotional Products Online: How to Stand Out in a Crowded Market

by May 10, 20230 comments

Promotional products have long been a favorite tool for businesses looking to build brand awareness and loyalty.

In today’s fast-paced digital age, where consumers are inundated with countless ads and messages on a daily basis, promotional products can help businesses connect with their customers on a deeper, emotional level.

At Zag Branding Solutions, we are committed to helping our clients understand the power of branding and how to achieve a sustainable emotional connection with their customers.

In this post, we’ll discuss the benefits of using promotional products for branding and provide tips on how to choose and order promotional products online.

The benefits of using promotional products for branding

Promotional products offer several benefits for businesses of all sizes and industries. Here are some of the key advantages:

  • Increased brand visibility: Promotional products like pens, keychains, and T-shirts can help increase brand visibility by putting your logo or message in front of your customers on a regular basis.
  • Improved brand recognition: When customers receive and use your promotional products, they become more familiar with your brand and are more likely to remember it in the future.
  • Enhanced customer loyalty: Giving away promotional products can help strengthen your relationship with your customers and show them that you value their business.
  • Increased lead generation: Businesses can use promotional products as incentives to encourage potential customers to sign up for their email list, follow them on social media, or attend their events.

Tips for choosing the right promotional products

Choosing the right promotional products can be a daunting task, especially with so many options available. Here are some tips to help you make the right choice:

  • Know your audience: Before selecting a promotional product, consider the demographics and interests of your target audience. What items would they find useful or appealing?
  • Align with your branding goals: Choose products that align with your brand’s message and values. If you’re a tech company, for example, consider giving away USB drives or phone cases.
  • Consider quality over quantity: While it may be tempting to choose the cheapest option available, remember that the quality of your promotional products reflects on your brand. Choose high-quality items that will last and be used frequently.

How to find and order promotional products online

Ordering promotional products online can save time and money while providing access to a wider range of options. Here’s how to find and order promotional products online:

  • Research suppliers: Look for suppliers with a proven track record of delivering high-quality products on time and within budget. Read reviews and ask for recommendations from other businesses.
  • Browse product catalogs: Most suppliers have online catalogs featuring a wide range of promotional products. Take the time to browse through the options and consider which products align with your brand and target audience.
  • Customize your products: Many suppliers offer customization options, such as adding your logo or messaging. Take advantage of these options to make your promotional products more memorable and effective.
  • Check pricing and shipping options: When ordering online, be sure to check pricing and shipping options before placing your order. Consider ordering in bulk to save money on both product and shipping costs.


Promotional products can be a valuable tool for businesses looking to build brand awareness, loyalty, and lead generation.

Zag Branding Solutions helps our clients achieve their marketing goals through effective branding and promotional products.

By following the tips outlined in this post, you can choose and order promotional products online with confidence and achieve success in your marketing efforts. Thank you for reading!

Wanda Banks Green

Wanda Banks Green is the owner of Zag Branding Solutions, a full-service branding agency, specializing in promotional products, corporate gifts, and branded apparel.

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