2023 Outdoor Trends
Summer 2023 is fast approaching, so it’s time to start planning for fun in the sun. And this year it seems like there are more incredible experiences than ever before for people who like to spend time outdoors. Read on to learn more about the activities people will be most excited about this summer, and the products that will enhance those activities.
Hiking and camping have always been popular but have seen a surge in interest over the past several years. People are looking for ways to escape cities and suburbs, enjoy nature, and spend “unplugged” quality time with family and friends. To make the most of hiking, camping – or even glamping – experiences, consider useful and functional products like backpacks, sleeping bags, camping stoves, and solar-powered chargers.
Water Sports are the best way to cool off and have fun when the weather gets hot. From kayaking to fishing to stand-up paddleboarding and boating – there is truly something for everyone at every skill level. Millennials have the highest water sports participation rates, 17.2%, so it is no surprise that promotional apparel like outerwear and performance wear has the most influence on these consumers.
3.5 million people went fishing for the first time in 2022 and 43% of those participants were women. 99% plan to continue fishing in 2023.
At home, integrating indoor and outdoor living spaces is becoming increasingly popular. This can mean opening a home to a patio with sliding/folding doors or adding enclosed verandas and partially covered gardens. It can also be seen in ultra-comfortable and luxe outdoor furniture and trendy accessories that feel more like indoor pieces. You also see homes reimagined with the use of natural materials like marble and stone, and décor in warming neutrals that don’t overwhelm the senses.
Cycling is growing in popularity, particularly as a clean, green, and healthy means of transportation. Bicycles and electric bicycles offer a convenient transportation option that appeals to those who don’t want to deal with the inconveniences that may accompany car ownership. In fact, e-bike sales in the United States are outpacing electric and hybrid cars combined, according to the Light Electric Vehicle Association. Products that promote safety like lights, bells, and other accessories are a no-brainer for brands that want to appeal to cycling enthusiasts.
Whether playing with family or friends, outdoor games are a way for people to gather and have fun in the fresh air. Outdoor games bring people of all ages and skill levels together to play everything from shuffleboard to croquet to volleyball and pickleball.
The pickleball boom is real! More than 36.5 million people played pickleball from August 2021 to August 2022 – a huge increase over a participation rate of 5 million in early 2021.
One of the best things about yoga is that it can be done anywhere. And studies have shown that viewing nature increases wakeful relaxation and internal focus – which are components of a rewarding practice. Plus, practicing yoga in new environments can build confidence and open new interpretations of poses and sequences. Also, the added stimulation of terrain helps you feel more connected to nature and can even help reduce the stress hormone cortisol in the body.
Are you excited about some summer fun? Contact us today at www.zagbrandingsolutions.com for product ideas and solutions to enhance your good times in the great outdoors.
Wanda Banks Green is the owner of Zag Branding Solutions, a full-service branding agency, specializing in promotional products, corporate gifts, and branded apparel.
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