Increase Brand Awareness
Promotional products are often purchased by companies or organizations as a way to increase brand awareness and promote their message.
They can be given away at events, included in marketing campaigns, or distributed to customers as a way to thank them for their business. Some common examples of promotional products include branded pens, t-shirts, mugs, and keychains.
The psychology behind why people buy promotional products
Promotional products can be effective marketing tools because they tap into several psychological principles. One such principle is the principle of reciprocity, which states that people are more likely to return a favor or buy from a company that has given them something for free.
This is why many businesses use promotional products, such as pens or t-shirts, as giveaways to attract new customers and build loyalty.
The principle of Social Proof is another psychological principle that comes into play with promotional products.
This principle states that people are more likely to do something if they see other people doing it. When people see others using a product or wearing a t-shirt with a company’s logo, they may be more likely to buy from that company because they perceive it to be popular or reputable.
Additionally, people attach emotions and memories to physical products, and they tend to keep and use them for a longer period of time.
So, by giving out a promotional product, your company is making its product more memorable and personal, thus increasing the chance of them coming back to the business.
In summary, promotional products can be effective marketing tools because they tap into psychological principles such as reciprocity, social proof, and emotions, which can help attract new customers and build loyalty among existing ones.
Now that you have a better understanding of what motivates companies and organizations to buy promotional items, you should think about how your business can benefit from using them.
Here are a few more examples of promotional products:
Customized water bottles: These are a popular choice for sports teams, fitness centers, and outdoor events. They can be printed with a company’s logo or message and are useful items that people can use on a regular basis.
Tote bags: Tote bags are another popular promotional product because they are reusable and can be used for a variety of purposes. They can be printed with a company’s logo or message and are often given away at trade shows, conventions, or other events.
Stress balls: Stress balls are a fun and unique promotional product that can be used to promote a company’s brand or message. They can be printed with a company’s logo and are often used as a giveaway item at events or as a way to thank customers for their business.
Customized USB drives: USB drives are useful items that people can use to store and transfer their data. They are a great way for companies to promote their brand and can be customized with a company’s logo or message.
Customized phone and tablet stand: Customized phone and tablet stands are a great way for companies to promote their brand and message. They can be printed with a company’s logo and message and are useful items that people can use to hold their phones or tablet while they watch videos or use apps.
There are many other examples of promotional products, such as keychains, magnets, lanyards, hats, and much more. The options are really endless and it really depends on your target audience, event, and budget.
If you’re looking to increase brand awareness and promote your message, you need to invest in promotional products. These items are a cost-effective way to get your brand in front of the right people and keep it there.
Ready to take your branding to the next level?
Check out Zag Branding Solutions’ wide selection of promotional products. From custom pens to t-shirts and beyond, we have everything you need to increase brand awareness and customer loyalty.