8 Signs and Signage Ideas for Your Small Business
Small businesses are not exempt from the visual marketing pandemic that’s sweeping the business world.
Big box retailers have been pushing visual marketing themes for at least the past decade, and it’s not going to stop anytime soon. Visual marketing is essentially the use of visual elements (such as signs, labels, and logos) to promote a business or product.
Visual elements are more memorable, easier to read, and more eye-catching than other marketing techniques. Visual marketing is also a cost-effective marketing strategy for small businesses. Compared to other marketing channels, visual marketing is relatively inexpensive.
A small business can easily implement a visual marketing strategy without breaking the bank. Here are 8 signs and signage ideas for your small business.
1. Use Graphics and Visual Elements
One of the simplest ways to promote your business is by incorporating graphics and visual elements into your signage.
For example, if you run a bakery, you might include a graphic representation of a pastry or pie on your door. This would help customers identify what type of food they’ll find inside the store when they walk in.
There are a number of ways to incorporate graphics into signage. The possibilities are endless with regards to the types of graphics and visual elements you could use.
You don’t have to be limited to just photos or drawings; your creativity is the only limit!
2. Focus on Your Core Competencies
You may be spending your time and money on things that are not central to your core business. For example, if you’re a landscape company but you have expensive signage for a dry cleaning service in your lobby, you’re wasting time and money.
Focusing on what you do best will allow you to spend more money on the things that matter most to your business.
3. Combine Digital and Traditional Media
Think of your store’s windows as digital billboards waiting to be filled. Windows can be used in a similar way to digital media by adding messaging to the window that is catchy and eye-catching. This type of signage could be more effective than traditional signs because it’s more noticeable.
4. Stay Consistent
To succeed in the visual marketing world, you have to be consistent. The goal of visual marketing is to create a cohesive feel for your business and your products. You can start by selecting a color scheme and sticking with it.
From there, you can choose fonts that work well together and have them featured on all your signage. What do you want people to see when they walk into your store? What do you want them to remember? Select colors, fonts, and images that match what you want people to take away from their visit.
5. Don’t Use Too Much of the Same Thing
You don’t want to use too much of the same thing when using signs and signage. While this is a useful marketing technique, it can also be irritating and overwhelming for your customers.
It’s important to keep the variety of your signage so that all of your customers have a chance to remember what you offer.
Give Your Signs an Added Dimension There are many ways you can give your signs an added dimension that will help make them stand out from other businesses in your industry. One simple way is by adding dimensions (such as raised surfaces) to the printed word on your sign.
This is often done with adhesive letters on a foam or styrofoam backing material, or by using vinyl lettering which has been cut into individual shapes for each letter in the text of the sign. Adding dimension to your signs will make them more eye-catching and memorable for customers, but be sure not to go overboard with this technique!
6. Use Signs That Customers Will Understand
Customers need to understand what your signs say. If you’re using a sign to show the location of your business, your customers will either have to read the words or be able to see a map with an arrow pointing in the direction of your business.
If you want customers to stop at your shop in order to buy products, make sure that your sign says something like “open” or “closed.” When designing signs for your small business, make sure that the message is clear and easy for the customer to understand. You don’t want them moving on without realizing what you’re trying to tell them!
7. Think About Where to Place Your Signage
A common mistake for small business owners is to place signage in a location where it’s out-of-the-way and not visible. This is a mistake because people won’t know that your business exists. If your signage isn’t visible, customers will assume you don’t have anything of value to offer. It is important to place signage in high-traffic areas to increase the exposure of your business. You should also think about what type of sign you want as well. Signs can be signs, billboards, or even movie screens!
8. Bottom Line
Small Businesses Need Visual Marketing Small businesses are not exempt from the visual marketing pandemic that’s sweeping the business world.
Big box retailers have been pushing visual marketing themes for at least the past decade, and it’s not going to stop anytime soon. Visual marketing is essentially the use of visual elements (such as signs, labels, and logos) to promote a business or product.
Visual elements are more memorable, easier to read, and more eye-catching than other marketing techniques. Visual marketing is also a cost-effective marketing strategy for small businesses.
Compared to other marketing channels, visual marketing is relatively inexpensive. A small business can easily implement a visual marketing strategy without breaking the bank. Here are 8 signs and signage ideas for your small business: