Promotional Products are Still Important!
Promotional items could have a significant positive effect on your marketing efforts, customer retention, and ultimately, your business’s performance.
This is true regardless of the size of your business. Consider the following statistics about using promotional products.
- In the U.S, 8 out of 10 consumers have one to 10 promotional products
- Six out of 10 such consumers keep promotional products with them for up to two years.
- 85% of people do business with the advertiser after receiving a promotional item.
- 31% of U.S consumers own a promotional bag.
- 89% of consumers can recall the advertiser even two years after receiving a promotional product.
- 63% of consumers give away their promotional products when not needed.
More Benefits of Promotional Products
Furthermore, according to a study conducted by PPAI, 94% of people can remember the place they received their promotional present.
The research shows an 83% percent of customers are drawn to receiving promotional items with a message for advertising. When they receive these products, 85 percent of them have business relationships with the company that advertises. Additionally, 58% of respondents said that they kept the items they receive between one and four years.
Another significant statistic revealed by research is the fact that 89% of respondents said they were able to recall the name of the advertiser or company name for up to 24 months after receiving the products.
In addition, promotional products generate up to 500 percent more referrals from those who are pleased with the items. These vital statistics emphasize the importance of promotional items for branding and marketing.
Both larger and smaller businesses understand the significance of promotional products in reaching a larger amount of customers in a crowded market. Gifts that are of high-quality packaging will entice recipients and draw focus to the company’s brand.
The idea of giving away promotional items is to draw customers to take an interest in the company, and high-quality items help keep customers engaged with your brand. This means the once-off distribution of gift items can be enough to keep customers in your brand for months.
As a general rule companies use items for promotional campaigns of products that a customer might use every day. These can be things like pencils, calendars, umbrellas, mouse pads, lip balms, water bottles, and many more. And, they choose products that are not just useful, but also distinctive and of superior quality to make a bigger impact.
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Our team at ZAG Branding Agency are expert at branding solutions and promotional products that increase brand awareness and engagement.